Papa Smith Custom Logo - the online store for performance modified and custom car parts

Cookie Policy Papa image 500

Cookie Policy (Last updated 15/11/2019)

This website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer/device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer/device.

The number of cookies in use to deliver Google Analytics service is described in the summary below.


How many types of Cookies are there?

In this cookie policy, we have summarised the five different cookies that a website with Google Analytics tracking code may set on your computer. Four of them are automatically set, while the fifth is an optional cookie. They are as follows:

 __utma Cookie
The A cookie is referred to as a “persistent” cookie, as it never expires (technically, in the year 2038 it does, however for the sake of this Cookie Policy, assume that it doesn’t expire). This cookie keeps track of how many times a visitor has been to the relevant site, and when their first and last visit occurred. Google Analytics uses information from this cookie to calculate things like most popular days and visits for purchasing.

 __utmb and __utmc Cookies
The B and C cookies work together to calculate how long a visit takes. __utmb takes a timestamp of when a visitor enters a site, while __utmc takes a timestamp of when a visitor leaves a site. __utmb expires at the end of the session, whereas __utmc waits for 30 minutes, then it expires. The __utmc cookie does not have a way of knowing when a user leaves a site or closes their browser, so waits 30 minutes for another pageview to happen, and if not it will expire.

__utmz Cookie
The Z cookie keeps track of where visitors are coming from, search engines used, the keyword used, the link that was clicked, and their current location when they accessed the website. Expiry is 6 months, (set at 15,768,000 seconds). This cookie allows Google Analytics to know who, what source, medium or keyword to assign the credit for Goal Conversions or Ecommerce Transactions. The  __utmz cookie allows editing its length with a change to the Google Analytics Tracking code.

__utmv Cookie
The V cookie is used if the user-defined report in Google Analytics is being used and there is some custom segmentation coded on-site. The V cookie gets set on the person’s computer, so Google Analytics knows how to classify that visitor. The V cookie is also a persistent, lifetime cookie.

What if Someone Deletes These Cookies from their Computers?
The B and C cookies are short term cookies so are gone before you know it, the A, Z and V cookie (if applicable) will remain for a long period of time. If someone deletes the A cookie, they are effectively deleting all history with a website. If they visit the website again, they are considered a brand new visitor, as they were the first time around.


In order to provide website visitors with more choice on how data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to stop data being sent to Google Analytics. The Google Analytics Opt-out Browser Add-on does not affect the usage of the website in any other way. A link to further information on the Google Analytics Opt-out Browser Add-on is provided below for your convenience.

For more information on the usage of cookies by Google Analytics please see the Google website. A link to the privacy advice for this product is provided below for your convenience.

Disabling Cookies

If you would like to restrict the use of cookies you can control this in your Internet browser. Links to advice on how to do this for the most popular Internet browsers are provided below for convenience and will be available for the Internet browser of your choice either online or via the software help (normally available via key F1).

Contact & Communication

Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. Every effort has been made to ensure a safe and secure form to email submission process but advise users using such form to email processes that they do so at their own risk.

This website and its owners use any information submitted to provide you with further information about the products/services they offer or to assist you in answering any questions or queries you may have submitted. This includes using your details to subscribe you to any email newsletter program the website operates but only if this was made clear to you and your express permission was granted when submitting any form to email process. Or whereby you the consumer have previously purchased from or enquired about purchasing from the company a product or service that the email newsletter relates to. This is by no means an entire list of your user rights in regard to receiving email marketing material. Your details are not passed on to any third parties.

Email Newsletter

This website operates an email newsletter program, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion. Some subscriptions may be manually processed through a prior written agreement with the user.

Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties nor shared with companies/people outside of the company that operates this website. Under the Data Protection Act 1998, you may request a copy of personal information held about you by this website’s email newsletter program. A small fee will be payable. If you would like a copy of the information held on you please write to the business address at the bottom of this policy.

Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no far a comprehensive list].

This information is used to refine future email campaigns and supply the user with more relevant content based on their activity.

In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to un-subscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to un-subscribe will by detailed instead.

External Links

Although this website only looks to include quality, safe and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text/banner/image links to other websites, similar to; or Kings Trains Models.)

The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should, therefore, note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate/engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Shortened Links in Social Media

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default, some social media platforms shorten lengthy URLs [web addresses] (this is an example:

Users are advised to take caution and good judgement before clicking any shortened URLs published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine URLs are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.

Resources & Further Information


If you have any problems with this policy or need to clarify anything regarding it you can email us here.

April 2018 Edited & customised by Papa Smith Custom Limited. Company Registration Number 10714898 (England and Wales).

Registered office address: South Shields Business Works, Henry Robson Way, South Shields, Tyne and Wear, NE33 1RF.

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